🆘 Problem
❌ Outdated brand identity
❌ Disjointed cohesion between apps
❌ Problematic website design
❌ General online malaise
✅ Solution
✔️ Created a modern brand identity
✔️ Connected presence Web 2.0 wide
✔️ Redesigned website
✔️ Created a merch line
✔️ Developed email strategy
✔️ Social media strategy
🅱️ Brand Identity
A new logo was the springboard for a new brand identity. I used the corporate mood of the color palette and the retro feel of the fonts as the launching place for the website, business cards, social media presence and more.
📨 Email Campaigns
I implemented and maintained an email strategy for several local events and maintained ongoing email outreach through Mailchimp incorporating designs assets I created with a number of software tools from the Adobe Creative Cloud to Canva as well as animations and video.
🫱🏼🫲🏾 Business Cards
I designed several business card iterations [with horizontal & landscape orientation, and logomark and wordmark] with a blend of retro vibes and modern approach including a QR code using Adobe Illustrator, Photoshop, and Flowcode.
📲 Social Media Deliverables
With my candid photography, I designed emotionally compelling images and copy with a contemporary feel with several software tools, Adobe Illustrator, Photoshop among others for context and event specific social media campaigns for Instagram, Facebook & Email marketing.
📲 Facebook Business Manager
Not unlike a recon mission, this online makeover involved long overdue online housekeeping in Facebook Business Manager in order to populate the bio details between Facebook and Instagram.
