🆘 Problem
❌ No online presence
❌ No brand identity
❌ No clear product offering
✅ Solution
✔️ Conducted a deep dive strategy session
✔️ Developed a cohesive product offering
✔️ Created a mood board
✔️ Created website mood alternatives
[Green mood & Red mood]
✔️ Designed website
📚 StoryBrand Marketing
Throughout the course of several interviews, I guided the client and new business owner through a few marketing frameworks. This discovery period clarified the brand message, developed a mission statement, identify his ideal customer groups as well as develop product offers. The main framework that we utilized is the PSSP framework. Problem. Solution. Statistic. Product.
📚 Product Offer Development
We identified 3 ideal customer avatars and defined 3 pricing tiers [one for each ICA] comprised of 3 product offers per tier.
