👩🏻 Brand Identity/Strategy
ICA character profiles in the recreational lifestyle and professional sectors
The slide deck highlights 2 demographics--professional and recreational--considers their overlaps, and discusses the primary outreach for the two target audiences and touches on the importance of emotion and psychographics when creating and marketing to a ICA.
😭 Emotions 4 Quadrant Analysis
A visual report on the ways in which a visual design mood affects emotional response
🧠 EarthKarma.Works Mood Brain Dump
The first part of the design process that I do with the client is to guide them through a "Why you always in a Mood One Sheet?"
This exercise gives the client the opportunity to brain dump all their ideas, and inspirations out onto a sheet or several sheets of paper.
